About

This brand started with a man named Don.

He was born in Orange County, raised in Santa Ana, California. Beard. Hood. Knuckles tattooed. The kind of person the world makes assumptions about before he opens his mouth.

Every assumption would be wrong.

Don is one of the most faith-filled, God-fearing men you'll ever encounter. A man who never needed the world's approval to know exactly who he was. He just was himself. Fully. Without apology.

He is my father. And Be Who You Are exists because of him.

Fearfully and Wonderfully Made.

Psalm 139:14 isn't just a verse we print on tees. It's the foundation. God didn't make you to be safe or small or easy to categorize. Your city, your story, your struggle, your face — all of it was intentional. All of it is enough.

Santa Ana Made Us.

We're from Santa Ana — a city most people drive past without a second thought. But God doesn't drive past anybody.

BWYA is for everyone who knows that. Or needs to be reminded.

Chosen. Redeemed. Called. Beloved. Enough.

— Cole, Founder · BWYA · Santa Ana, CA Psalm 139:14 · Galatians 6:4–5